The Importance of Direct Mail Customization
The most successful direct-mail materials usually incorporate key colors and words. Consider your target audience when choosing colors. For example, bright, vivid hues may appeal to party planners or candy shop owners while law firms or financial businesses may be drawn to more subdued, neutral colors. http://www.unitedgmg.com/real-estate
Encouraging Participation
To encourage the recipient to participate in the order process, many marketers choose to include stickers (usually 'yes' or 'no') that can be placed on the order form.
Some companies take it a step further by drawing readers into a sort of scavenger hunt where they search for hidden stickers within the mailing. Upon finding these stickers, they can use them to enter sweepstakes. The option to select their own prize increases their participation even more. http://www.unitedgmg.com/chicago-dental-marketing-solutions-united-graphics-mailing-group/
To encourage the recipient to participate in the order process, many marketers choose to include stickers (usually 'yes' or 'no') that can be placed on the order form.
Some companies take it a step further by drawing readers into a sort of scavenger hunt where they search for hidden stickers within the mailing. Upon finding these stickers, they can use them to enter sweepstakes. The option to select their own prize increases their participation even more. http://www.unitedgmg.com/chicago-dental-marketing-solutions-united-graphics-mailing-group/
Additional Research
To increase your knowledge of direct mail and improve your chances of running a successful campaign, consider checking out some of the top educational materials: Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon (a thorough manual that covers all the details of direct mail), DM news, and Direct Magazine.
http://www.unitedgmg.com/chicago-automotive-direct-mail-solutions-united-graphics-mailing-group/
To increase your knowledge of direct mail and improve your chances of running a successful campaign, consider checking out some of the top educational materials: Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon (a thorough manual that covers all the details of direct mail), DM news, and Direct Magazine.
http://www.unitedgmg.com/chicago-automotive-direct-mail-solutions-united-graphics-mailing-group/
The Importance of Following Up
Regardless of how you choose to run your campaign, it is crucial to follow up on any direct mail materials you send in a timely manner. The most effective follow-up method is contacting potential customers by phone.
Avoid waiting too long after a campaign to reach out. Consider reaching out with a phone call several days after sending the material to check in and see if they received your material.
If the material made it to them, this opens up an excellent opportunity to discuss your services further. If the material did not reach them, tell them you will be sending another immediately.
Regardless of how you choose to run your campaign, it is crucial to follow up on any direct mail materials you send in a timely manner. The most effective follow-up method is contacting potential customers by phone.
Avoid waiting too long after a campaign to reach out. Consider reaching out with a phone call several days after sending the material to check in and see if they received your material.
If the material made it to them, this opens up an excellent opportunity to discuss your services further. If the material did not reach them, tell them you will be sending another immediately.